Unlimited data plans were a thing of the past only a few years ago. Big carriers had phased them out since selling unlimited internet, voice, and text plans was a financial no-no. The situation: Consumers have become more digitally reliant as their smartphone use has skyrocketed. And because of this digital reliance, mobile customers were putting a lot of strain on carrier infrastructure. There has to be a compromise. Unlimited data plans turned out to be that something.
Let's go back to last summer. T-Mobile and Sprint both announced new unlimited data plans on the same day. T-Mobile went all-in on unlimited data, threatening to entirely phase out their monthly data bundles. T-Mobile and Sprint were not the first carriers, although they started a carrier arms competition. AT&T had released an unlimited package only for DIRECTV customers at the beginning of 2016.
AT&T will not wait long to provide an unlimited plan to all of its qualified customers. Verizon was the lone holdout after this move. On the other hand, Verizon announced its unlimited package in February 2017, the first in more than six years.
The reintroduction of unlimited data plans is official
The conflicts over unlimited data plans had come to an end. And who came out on top? Of course, mobile users, those of us with the ability to comparison shop, are putting downward pricing pressure on the much wanted unlimited data plans. Prices would drop as a result.
But it isn't the end of the narrative. The benefits of unlimited data plans versus capped, monthly data plans are clear, particularly for users who depend on large amounts of mobile data - which is pretty much everyone these days. However, the contrast isn't between limitless and capped; it's between unlimited and infinite.
So, what exactly do I mean? In a nutshell, unlimited data plans do not necessarily entitle you to unlimited data at ideal rates. Some plans are open to the public. They state that they will no longer provide optimum speeds after members hit a specific data threshold. Ordinary customers will cross this level if they rely on mobile devices to execute many high-bandwidth activities. Many mobile professionals fall into this category, which means that when developing and implementing enterprise mobility strategies, IT shouldn't rely solely on unlimited cellular plans.
Consider adding unlimited Wi-Fi to your unlimited data package
So, if you're thinking about getting a corporate unlimited data plan or relying on employees to get (and expense) their unlimited data plans, what's the catch? It would help if you kept in mind that cellular isn't the best option for all types of data consumption. Wi-Fi offers a better streaming and high-bandwidth application experience. A fact subscribers have noted that. Smartphone users already use Wi-Fi for more than half of their time, implying that your users already use Wi-Fi to supplement their mobile usage.
Finally, Wi-Fi can be found in many places where cellular service is unavailable. As a result, if your team travels internationally, your costs will rise due to roaming fees.
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